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> Wanxiang Group: A Chinese Company''s Global Strategy

商品編號: 9-308-058
出版日期: 2008/02/26
作者姓名:
McFarlan, F. Warren;Abrami, Regina;Kirby, William C.;Manty, Tracy Yuen;Wong, Keith Chi-ho
商品類別: General management
商品規格: 19p

再版日期: 2008/07/09
地域: China;United States
產業: Automobile repair;Automobiles
個案年度: 2007 -  

 


商品敘述:

With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry, and to develop into a broad business conglomerate. Beginning in 1994, when it first began its operations in the United States, Wanxiang started to expand its role as a parts supplier into a discerning acquirer of distressed companies in the U.S. While it saw acquisition as an exciting means for growth, company strategy at its Hangzhou, China headquarters also included vertical integration with a goal of developing a full-on electric car. Were these two goals divergent or complementary: mutually supportive or exclusive?


涵蓋領域:

Business history;Foreign investment;Globalization


相關資料:

Case Teaching Note, (5-310-089), 4p, by F. Warren McFarlan, Regina Abrami, William C. Kirby, Keith Chi-ho Wong